The Cost of an Accurate Count

The New Jersey government has set aside $2.45 million for a statewide census outreach campaign, but it may not be enough. A new article from NJ Spotlight reports that over three times that amount may be necessary to pay for the kind of outreach the state needs to educate the public about the importance of the U.S. Census.

Many advocacy groups have suggested to Governor Murphy that New Jersey needs to spend $9 million—about $1 per person living in the state—for a multimedia, multilingual campaign. Over a dozen lawmakers have proposed a new law to increase the state’s census funding.